Visit Cook County Executive Director Linda Kratt
During the annual Explore Minnesota Tourism Conference at the St. Paul RiverCentre in early February, several individuals, organizations and tourism-related businesses were recognized at an awards banquet for their contributions to the state’s travel industry.
Awards were given to recognize creative and successful travel marketing programs by Minnesota tourism entities.
This year’s Travel Marketing Awards of Excellence went to Visit Cook County for its public transit based awareness campaign.
The award was accepted by Visit Cook County Executive Director Linda Kratt on behalf of Visit Cook County staff and its marketing agency Giant Voices of Duluth. “We have a great partnership with Giant Voices, our marketing agency in Duluth,” said Kratt.
“We received the Explore Minnesota award for wrapping Twin Cities bus shelters with scenes from Cook County, so bus riders could experience in a small way the feeling of being surrounded by the beauty of our area.”
The Explore Minnesota Tourism Conference brings together hundreds of Minnesota tourism partners and helps raise awareness of Minnesota’s growth as a travel destination. Preliminary research indicates that Explore Minnesota’s spring/ summer 2014 marketing campaign generated 2.3 million trips that would not otherwise have taken place, resulting in $231.3 million in visitor spending and $21.4 million in state and local taxes.
Visit Cook County inspires guests to rekindle their sense of adventure by boldly escaping the ordinary, from Minnesota’s tallest mountains to its greatest lakeshore.
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