Cook County News Herald

Northern Minnesota destination marketing organizations partner on inspiration campaign


While right now it is safer to stay at home, several tourism organizations are teaming up to inspire people to continue dreaming of northern getaways.

The collaboration between Visit Cook County, the Iron Range Tourism Bureau, and Visit Duluth includes a social media campaign rolled out this week highlighting the region’s natural beauty, which allows for safe social distancing. The three videos feature our trails, our night sky, and our water.

In addition to the videos, the hope is others will share their love for northern Minnesota with the hashtag, #DreamNorthMN.

While traditional marketing to visitors has been put on hold, this collaboration allows the organizations to share some of the natural beauty you can only find in northern Minnesota. Due to constrained budgets, this partnership also allows the tourism bureaus to keep our destinations top-of-mind for when travel is once again safe.

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