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Health “halos” or “horns” means that something is perceived as being good or bad for you — even if there’s little or no evidence to back this up. This month we’ll explore common halo and horns and how you can verify health claims for yourself.
Supplements
Americans spend close to $50 Billion/year on supplements. Not all supplements deserve their health halo. Supplements are not FDA-approved for safety or effectiveness, and there are no standards for combinations of ingredients or doses.
Superfoods
This is a marketing term with no scientific basis or regulatory definition. Foods with this label are usually nutrient-dense, but they’re publicized as having health benefits above and beyond nutrition, or they’re credited with the prevention of disease. In reality, all vegetables, fruits, whole grains, beans, peas, legumes, nuts, and seeds are foods that are super! Choose what you like and can afford, eat plenty of them, experiment with new ones when you can, and don’t worry about the spendy stuff if you don’t want to.
Health halos aren’t the only inaccuracies that we need to watch out for. Undeserved “health horns” can create unnecessary concerns. We can end up wasting time and energy avoiding things that are harmless, or worse yet, needlessly shunning things that can actually be helpful.
Processed Food
In the age of “clean eating,” processed food can get a bad rap. The vast majority of food that we eat needs to be processed in some way: cut, cooked, canned, fortified, frozen, etc. None of these steps necessarily decrease nutrient content and can actually preserve or free up nutrients that would otherwise be unavailable to our bodies.
However, there’s a big difference between processed whole food and “ULTRA-Processed” food (UPF). UPF contains little or no whole food and is made primarily from edible substances that have been derived from other foods, such as fats and hydrogenated fats, starches, and added sugars. They often also contain additives such as artificial colors and flavors or stabilizers. Consumption of UPF is linked to higher rates of obesity, diabetes, cardiovascular diseases, depression, cancer, and kidney and liver diseases. Frighteningly, more than 60% of the food that Americans eat now falls into the ultra-processed category. In this case, the “health horns” on ultra-processed foods are entirely justified.
Chemicals
Everything we eat, drink, touch, taste, smell, or see is made up of chemicals. “Chemical-free” anything is impossible. “Natural” (and how is that even defined?) is not always safer, gentler, or more effective, and manufactured is not always inferior, dangerous, or harsh. Medications and vaccinations can be prime examples of human-created, life-saving substances. The “appeal to nature” tactic can be used to put health horns on lots of things that are really very safe.
How to spot the health halos and horns.
(Or… learning how to cut the CRAAP)
CRAAP is an acronym that can help us to wade through all kinds of confusing information by examining:
Currency — How current is the information? Some data doesn’t change much over time but some changes rapidly.
Relevancy — Does the information meet your needs?
Authority — Who is the source of the information? What are their qualifications and credentials?
Accuracy — Is the information backed up with solid evidence, and can you find the sources of that evidence?
Purpose — Why does this information exist: to inform, teach, sell, entertain, or persuade?
This is a condensed version of Sawtooth Mountain Clinic’s “Topic of the Month” newsletter. Read the full version to learn about “natural” sweeteners, MSG, aluminum, and to access the resources cited. This issue, and 60 more, can be found at www.sawtoothmountainclinic.org.
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